Brussels is deploying all of its influence and censorship machinery ahead of the Hungarian election
Three weeks out from the most consequential European election of the year, the EU has aimed every weapon in its arsenal at Hungary, as Brussels prepares for its best shot yet at taking out Prime Minister Viktor Orban.
Orbanâs animosity toward the EU establishment runs deep. For more than a decade, the Hungarian prime minister has often been the blocâs sole dissident: railing against its open-door migration policies, embrace of LGBT ideology, and âsuicidalâ plan to welcome Ukraine into the union. Orban has secured carve-outs from the EUâs anti-Russian sanctions that enabled Hungary to continue purchasing Russian oil, and is currently vetoing a âŹ90 billion loan package for Kiev.
The EU has responded by withholding funds equal to 3.5% of Hungaryâs GDP over his banning of LGBT propaganda and refusal to accept non-European migrants. With the future of its Ukraine project now on the line, Brussels has pinned its hopes on Peter Magyar and his Tisza party, which promises to overturn Orbanâs domestic reforms and Budapestâs opposition to the EUâs designs in Ukraine and beyond.
After the European Council failed to find a workaround to Orbanâs veto at a March 19 meeting, the EUâs chief diplomat, Kaja Kallas, hinted that work was underway on a âPlan B.â Based on the strategy playing out in Budapest, âPlan Bâ clearly involves a full-scale campaign of censorship and subversion to influence Hungaryâs upcoming elections.
Rapid Response
On March 16, European Commission spokesperson Thomas Regnier quietly announced that the EU had activated its Rapid Response System (RRS) to âcombat potential Russian online disinformation campaignsâ in the runup to the Hungarian election. The mechanism will be active until one week after the vote, Regnier said.
While most Europeans have never heard of this system, the RRS has been a key tool in the commissionâs censorship arsenal for years. It empowers EU-approved âfact-checkersâ to flag online content as âdisinformationâ and request its removal from platforms â Regnier cited TikTok and Meta as two examples.
Theoretically, platforms such as Meta and TikTok participate in the system voluntarily. All major social media companies have to sign up to the EUâs âCode of Practice on Disinformationâ. However, a trove of documents published by the House Judiciary Committee in Washington this year revealed that these companies were threatened â often explicitly â with punishment under the EUâs Digital Services Act (DSA) if they refused to tow the EU line.
A European Commission memo released by the House Judiciary Committee threatens social media platforms with ‘enforcement actions’ if they violate its election guidelines
The premise resembles a Mafia-style protection racket, with the deputy chief of the commissionâs communications directorate telling platforms in 2024 that refusal to sign the codes of conduct âcould be taken into account⊠when determining whether the provider is complying with the obligations laid down by the DSA.â
The DSA is now in force, giving Brusselsâ fact-checkers the final say over what constitutes âdisinformationâ ahead of the election.
Peter Magyarâs allies in Meta
The argument that these fact-checkers favor Magyar is well founded. Over four European elections in which the Rapid Response System was activated, the Judiciary Committee found that fact-checkers âalmost exclusively targetedâ right-wing and populist candidates and organizations. âMoreover, the requirement that these fact-checkers be approved by the European Commission creates a clear structural incentive for the participants to censor Euroskeptic opinion and content,â the committee noted.
Hungarian MEP Dora David, a former Meta employee and member of Magyarâs Tisza party, boasted last year that âweâve seen companies change their behaviorâ based on the threat of DSA enforcement, citing Metaâs removal of pro-Orban content as an example.
The fact-checkers can count on sympathetic staff within the social media companies. After several members of Orbanâs Fidesz party claimed that Meta has already started restricting the reach of their Facebook posts, commentators Joey Mannarino and Philip Pilkington identified Oskar Braszczynski as the employee likely responsible. Braszczynski, who works as Metaâs âGovernment and Social Impact Partner for Central and Eastern Europeâ, has shared pro-Ukraine, anti-Orban, and pro-LGBT content on his personal social media accounts.
đš BREAKING: The guy who is suppressing @PM_ViktorOrban‘s social media has been leaked. His name is Oskar BraszczyĆski and he is Metaâs Government & Social Impact Partner for Central and Eastern Europe. Let’s have a look at who is putting their thumb on the scale!
âThe European Commission is outsourcing the task of content moderation to so-called external civil society actors, all of whom have a progressive orientation,â Fidesz MEP Csaba Domotor said in Brussels on March 18. Regarding Braszczynskiâs role in the censorship program, Zoltan Kovacs, a spokesman for Orbanâs office, said that having âa highly politicized figure overseeing the region undermines platform neutrality and raises questions about potential interference in Hungaryâs election.â
Strong-arming social media platforms
The links between Magyarâs party and Meta may streamline the EUâs censorship efforts, but Brussels is not above strong-arming platforms that refuse to play by its rules. This exact scenario played out in Romania in 2024, when Euroskeptic candidate Calin Georgescu won a shock first-round victory. Romanian and EU authorities immediately declared that Russia had interfered in the election and had run a coordinated campaign on TikTok to help Georgescu win, and the election was annulled.
The day after the annulment, TikTok wrote to the European Commission stating that it had found no evidence of a Russian-linked campaign in support of Georgescu, and that it had in fact been asked to censor pro-Georgescu content by authorities in Bucharest. This content included âdisrespectfulâ posts that âinsult the [ruling] PSD party.â
A statement to the European Commission by TikTok following the Romanian presidential election in November 2024
The commission pressed forward and demanded that TikTok make âchangesâ to its âprocesses, controls, and systems for the monitoring and detection of any systemic risks.â TikTok complied, and agreed to censor content implying that democratic processes had been undermined in Romania âfor the next 60 days to mitigate the risk of harmful narratives.â
Ten days later, and despite its compliance, the European Commission opened formal proceedings against the platform for âa suspected breach of the Digital Services Act (DSA) in relation to TikTokâs obligation to properly assess and mitigate systemic risks linked to election integrity.â
How the EU outsources its smear campaigns
In Hungary and Romania â and in elections in France, Germany, and Moldova â the EU has used the threat of âRussian online disinformation campaignsâ to justify its activation of the RRS. When no such threat exists, Brussels can outsource the job of manufacturing it.
Just over a week before Regnier announced the activation of the RSS, journalists at the Polish nonprofit Vsquare claimed to have uncovered evidence that Russian âelection fixersâ were working in Hungary to swing the election for Orban. In a tale reminiscent of an espionage thriller, the outlet claims that Russian President Vladimir Putin had dispatched âa team of political technologistsâ from Russiaâs military intelligence agency, the GRU, to Budapest, where working under diplomatic cover at the Russian Embassy, they are likely running âvote-buying networks, troll farms, and on-the-ground influence campaigns.â
The report cites âmultiple European national security sources,â without disclosing any further details.
Vsquare’s article on alleged Russian influence in the Hungarian election, and a list of the outlet’s donors from its website
Almost all of Vsquareâs published work â which includes investigations tying Orbanâs government to Russian intelligence, as well as hit pieces on populist leaders Robert Fico in Slovakia and Andrej Babis in the Czech Republic â is based on information provided by European intelligence agencies, and interviews with pro-EU politicians and NGOs.
The outlet is funded by grants from the National Endowment for Democracy (NED), an agency of the US State Department that helped foment the 2014 Maidan coup in Ukraine, sponsored meetings of anti-Beijing officials and delegates in Taiwan, and financed a UK-based organization working to drive right-wing American news outlets out of business. It is also financed by USAID, the German Marshall Fund of the United States, and two EU-backed journalism funds.
Whatever the role these agencies played in concocting the story, it served the dual purpose of giving the EU an excuse to switch on its censorship machine, and giving Magyar political ammunition against Orban.
âAgents of Russiaâs military intelligence service, the GRU, are stationed in Budapest under diplomatic cover to influence the elections,â he told supporters at a rally in the city of Pecs on March 8, before leading the crowd in chants of âRussians, go home!â
Is the EUâs election interference working?
Magyar currently holds a nine-point lead over Orban, according to an aggregate of polls compiled by Politico. However, the polling organizations showing the clearest advantage to Magyar are those affiliated with the opposition or funded by the EU: the 21 Research Center, which is financed by the European Commission, has Tisza leading Fidesz 49% to 37%; the IDEA Institute, which has accepted EU and NED money, shows Magyarâs party leading 48% to 38%; Median, which was founded by a member of the liberal SZDSZ party linked to the opposition HVG newspaper, shows Tisza beating Fidesz by 55% to 35%.
Despite the rosy polling, âmanyâ EU leaders secretly believe that an Orban victory is âlikely,â Politico has reported. Hungarian EU Affairs Minister Janos Boka told the outlet that he believes that by sponsoring one-sided polling, Magyar and his allies in Brussels are âbuilding the narrative that if they lose the election, then this is an illegitimate result.â
The fact that the European Commission extended its RSS measures until one week after election day suggests that this might be the case, and that the EU may be preparing to fight a long and bloody battle to win its decade-long war on Orban and bring Hungary back under its control.